Creating Rosie the Riveter: class, gender, and propaganda by Maureen Honey


By Maureen Honey

Creating Rosie the Riveter examines ads and fiction released within the Saturday night Post and True Story on the way to express how propaganda was once used to inspire ladies to go into the workforce.

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Extra info for Creating Rosie the Riveter: class, gender, and propaganda during World War II

Sample text

Focusing on two magazines, moreover, allows for detection of trends that might otherwise go unnoticed because the researcher is well attuned to the story formulas and editorial policies under consideration. Chapter 1 outlines the social and political context of the recruitment campaign and describes the propaganda groups that were most directly concerned with the magazine industry. The strategies used in the drive to mobilize women are discussed in some detail and are related to the major features of propaganda addressed to the population as a whole.

Department of Labor, Bureau of Labor Statistics, "Recent Occupational Trends," by Harold Wool and Lester Pearlman, Monthly Labor Review 65, (August 1947): 13947. country. Another is that surveys taken in 1944 revealed that 75 to 80 percent of women in war production areas planned to remain in the labor force after victory was won, and they wanted to keep the jobs they were then performing. 17 In late 1945 and early 1946, the Women's Bureau found evidence of worker dissatisfaction with being fired from war jobs and offered work in female fields.

I especially wish to thank the staff of the Macfadden Group, Inc. for allowing me to use their offices and collection of True Story. Without their cooperation, I could not have completed this research since confession magazines have not been collected in libraries. Thanks are also due Roma Rector who typed the initial draft of this manuscript and expressed great enthusiasm for the topic. I appreciate too the editorial advice and professionalism of the people at University of Massachusetts Press with whom it has been a great pleasure to work.

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